The American Dream - Norm Mort

The American Dream - Chevrolet Impala 1958-1970 examines the evolution of the popular Chevrolet Impala from the late 1950s stylish ‘specialty’ vehicle to become Chevrolet’s best-selling, iconic model in North America.  In addition, this volume focuses on specifications, rarer performance models, industry facts and figures and optional equipment, through detailed text, brochure and advertising images, along with previously unpublished photographs. The important role played by the Impala for Chevrolet is also examined, as well as GM as a whole from its top-of-the-line, ‘specialty’ model status to its broad range of body styles and mainstream, volume production model status. As the 1950s ended, the Chevrolet Impala evolved into a status symbol, and added more and more style, comfort and optional equipment to its ever-increasing model range. From its similar styling and tri-colour pastel paint finishes the original Chevrolet Impala was the flashy, stylish sibling in the line-up, only to eventually return to a more conservative high-volume, mainstream car.