Click + Collect - Colin Herd

CLICK & COLLECT is a sequence of poems that explores the shape and shaping of consumerism, internet culture, queerness and emotion. How do we brand the world around us and how does it brand us? Across lyrics and half-story-poems, CLICK & COLLECT gives advice on how to frighten your friends, weighs up the pros and cons of cream jeans, questions the efficacy of algae as a face mask, gives dental hygiene tips and ideas for floral arrangements. There’s even a poem from the perspective of the crocodile on Lacoste-branded clothing. If click & collect is the new cause & effect, how can realignments of brands-as-objects and objects-as-brands create queer spaces for new orientations and arrangements?