Social Media - Kerry Traynor

Social media has become an increasingly important means of connecting with the world around us instantly. Social Media for voluntary organisations is a realistic and easy-to-follow guide to planning, implementing and evaluating a social media strategy. It will help you craft engaging campaigns and posts that get seen and heard above the noise, that get shared across networks, amplifying your message, increasing your reach and building your community. Drawing on the latest research in this fast-moving field, and incorporating no-nonsense examples and case studies, this guide covers: Writing a social media strategy for your organisation ; Getting your message seen and heard amid the noise ; Crafting social media content that prompts engagement and support ; Understanding analytics ; Managing social media risk and problem-solving. Aimed at small and medium organisations that want to improve their social media engagement and reach, as well as those who are just starting out, this is essential reading for everyone involved in social media communications in the voluntary sector.