Social Media in Healthcare Information - Paula Younger

Social media has now been an integral part of life for over 20 years, revolutionizing so many aspects of our lives that it is now difficult to imagine a world without it. As smartphone technology has matured and users have grown more sophisticated in their use of various social media platforms, concerns about privacy, ethics, censorship, and misinformation have grown and become more complex. Social Media in Healthcare Information provides an overview of current and recent developments in social media, concentrating on the most influential and well-established platforms. In addition to drawing together some of the most recently published scholarship in this area, this necessary book includes practical tips and considerations of how the platforms can be used to support knowledge and library service provision in healthcare settings as well as the use of social media in healthcare research and medical education; COVID-19 and misinformation; digital inequalities and technological barriers; confidentiality, privacy and security; social media campaigns, data analysis and trends; and AI, big data and the future-proofing the profession.