Unlocking Small Business Ideas Taylor & Francis Ltd

An idea is the first step in the process of creating a business. Most ideas, no matter how brilliant they may seem, never actually end up becoming a business. English’s focus is on finding the seed of an idea and the process of developing it into a genuine business opportunity. He includes practical diagnostic ‘reality tests’ developed in his small business workshops. The practical, slim volume is ideal for any budding entrepreneur looking for guidance on how to evaluate a business opportu...