The Role of Language in Eastern and Western Health Communication Taylor & Francis Ltd

Jack Pun’s book offers up the latest research in a variety of health communication settings to highlight the cultural differences between the East and the West.The book also covers various topics that are unique to Chinese contexts such as the use of traditional Chinese medicine in primary care, and how clinicians translate Western models of communication when working in Chinese contexts with Chinese patients. This volume will appeal to researchers working in health communication in both the Eas...