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Strategic Integrated Marketing Communications Taylor & Francis Ltd

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing... více popisu
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EAN: 9780367770624

Výrobce: Taylor & Francis Ltd |  Produktová specifikace

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This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with ‘desktop’ tools and worksheets for developing an...
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