Social Media Analytics in Predicting Consumer Behavior Taylor & Francis Ltd

Social media plays an important role for businesses and consumers. The importance of social media does not only stem from connecting businesses and consumers. It is also a very important resource. The main reason for this is that social media contains very important data. The book provides information about how and why the traces of consumers, which can be seen as the main starting point of businesses, should be followed on social media. This book differs significantly from other books in its as...