Relationship Marketing in Franchising and Retailing Taylor & Francis Ltd

This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas like business and marketing management as well as strategic marketing. The topics covered include (but is not limited to) Relationships in context of e-commerce within the franchising sector, Franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks, Why franchisors recruit franchisees from the ranks of their employees, Franch...