Multimodal Chinese Discourse Taylor & Francis Ltd

This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels.Feng´s researchfindings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefi...