Corporate Culture and Globalization Taylor & Francis Ltd

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology’s role in corporate culture studies. It explores the gap between management-created corporate ideology and employees’ interpretations of and responses to this ideology, by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong. This book will appeal to sch...