A New Approach to Cross-Cultural People Management Taylor & Francis Ltd

There is no doubt that cultural differences should be understood and appreciated, not only because this is the right thing to do in a multicultural world, but because failure to understand these differences when doing business can result in costly mistakes. But when managing people, what matters most is showing respect and interest - because what motivates (and de-motivates) is the same regardless of cultural background. This book explains and illustrates eight themes in which people are very si...